introduction
An envelope from GGN is usually not good news. most people associate the bailiff with strict payment terms. Reason for GGN to engage 2twintig to bring the new campaign into the limelight.
Not only externally, but also internally. Because the new campaign stems from a new, more social approach. And that means, among other things, a new role for the bailiffs.
approach
2twintig organized an internal talkshow for the entire company, complete with green screen, to explain and visualize the new policy. GGN management was able to explain the new mission and vision and what that means for day-to-day operations.
Internal talkshows often attract many viewers, provide the necessary interaction and can be viewed again afterwards by colleagues who could not be there. 2twintig now has extensive experience with such talk shows; from the briefing of the speakers, to the drafting of the scripts and on-site production.