Karvan Cevitam developed a pop-up initiative to allow young adults to come into contact with lemonade in an instagrammable way. 2twintig was asked to provide the best possible PR support for this concept.
Approach
We organized a pre-opening event for (social) influencers, initiated a lemonade research and made a file about 70 years of Karvan Cevitam.
Result
In the short time that the KC pop up was live, we reached 1.750.000 people on online and offline media and social influencers.