Snack manufacturer Van Geloven is known for beautiful brands such as Mora, Van Dobben, Kwekkeboom and De Bourgondiër and surprises people with delicious snacks. Van Geloven is the favorite snack specialist of consumers and professionals, at home and outdoors.
Approach
We have been the full service PR agency of Van Geloven’s for almost 10 years. We are very happy to advise them on corporate PR level when it comes to themes such as the origin of ingredients, obesity, food safety and environment, but also about communication regarding subjects such as acquisitions and reorganisations.
And when new products are introduced for, for example, the iconic brand Mora, we help the snack manufacturer with inspiring marketing PR campaigns towards traditional media and social influencers. We are also working on the internal reputation of Van Geloven. Therefore we coordinate, among other things, the production of staff magazine De Snackwijzer.
Result
When it comes to corporate PR, it is especially important to manage reputation with relevant stakeholders. With marketing PR we aim to achieve good results in media and with social influencers. The most recent and very successful project that we have taken up so far was the cooperation of Mora with De Vegetarische Slager.