Primeale United


van oers united, leverancier van verse groenten, supplier of fresh vegetables, with offices in the netherlands and africa, wanted to work on a renewed positioning and identity.


2twenty worked closely with an in-house projectteam to develop a new positioning, vision, mission, core values, name and corporate identity for the company, which has been called primeale united since last summer. the approach was on the one hand facilitative and guiding, and on the other hand advisory with a fresh outside perspective.


there is a company medal that defines the new positioning. in addition, a new corporate identity has been developed, and resources have been developed within the new positioning. finally, the new organization has been presented to all internal and external target groups.

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