In 2018, Quooker introduced “the crane that can do everything”: the Quooker Cube. This crane offers no less than five options: cold, hot, boiling, filtered and sparkling water. Carrying and buying bottles is a thing of the past.
Quooker is good for the environment and very pleasant in terms of convenience. 2twintig was asked how to involve social influencers in the introduction of this unique crane.
We have created brand ambassadors by installing a Quooker Cube at home with social influencers in the areas of food, interior design, mom and lifestyle. They were all very enthusiastic.
Our approach resulted in quality content and sparkling photography on various social channels from the chosen influencers. All influencers opted for a very contemporary and personal approach.