At the end of 2018, Robijn launched a renewed ‘Klein & Krachtig’ (which means ‘small and powerful’) laundry detergent, enriched with CareSerum. Also, the small and powerful version of Robijn celebrated its ten years anniversary.
Approach
The company had an explicit wish to organise an influencers-event. We thought of a collaboration with OU. boutique. That boutique is, just like Robijn, loved under both young and elder customers. For two days, influencers were invited by Robijn to come to the OU. shops in Rotterdam and Amsterdam, for a birthday lunch and an extensive shoppingspree.
Concerning the styling, we did not hold back: we transformed the OU. shops into three stylish Robijn-worlds, without being too commercial. The variants with CareSerium were displayed on the ‘shining white-wall’, the ‘colour-area’ and on the ‘black velvet-area’. A perfect colour match, surrounded by the beautiful items of OU.
Results
In total, 50 influencers and magazines visited the events in Rotterdam and Amsterdam. The rich mix of target groups with a shared love for Robijn brought them together, resulting in an amazing number of posts and stories via the (social) media channels of the guests.