2twintig has been working for SmartHealth since 2022. This medical scale up has developed a smart tech tool that allows companies and organizations to reduce employee absence by 20%. To properly market this new company and product, 2twenty developed a distinctive content strategy and thought leadership program for SmartHealth.
This content strategy follows two tracks: on the one hand, 2twintig shares knowledge about employee health with relevant trade media. On the other hand, 2twintig provides content to a broader media selection on health and prevention in general. The content is always shared on behalf of SmartHealth, with a role for the founder, as well as relevant scientists.
With this content strategy, SmartHealth is building its position of authority and becoming a thought leader in the healthy workforce field. In turn, this position of authority forms the foundation for SmartHealth’s international ambitions.